Jersey Shore

‘Ocean City Pizza Company': Something new coming to former Wonderland Pier

Gillian's Wonderland Pier closed in fall 2024, for the summer of 2025 there will be no rides but there will be pizza and games on the Ocean City Boardwalk

NBC Universal, Inc.

Gillian’s Wonderland Pier in Ocean City is no more, but something is cooking at the boardwalk property this summer.

"Believe it or not, the name wasn't taken so we bought 'Ocean City Pizza Company,'" pier property owner and developer Eustace Mita told NBC10 on May 15, 2025.

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That's right a pizza arcade is going to be open at 600 Boardwalk in the Jersey Shore town just in time for Memorial Day.

"We painted the whole building and we put an arcade in there," Mita said.

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So there will be games and pizza, but what about rides? For now, Mita says don't expect any Wonderland-style amusements park rides.

People traveled from all over to have one last day at Gillian's Wonderland Pier at the Jersey Shore. Families snapped pictures of the iconic sign for the last time. NBC10's Brian Sheehan shares more from the amusement park's last day open.

What's next at Wonderland Pier?

Mita has shared big plans down the line for the old theme park. Last year, he proposed to build a 252-room hotel at the site.

This comes after Mita proposed a $150 million beachfront hotel for a property adjacent to the pier the year before. At the time, the proposal sparked opposition and went nowhere.

Mita said the new hotel would be called "ICONA in Wonderland" and incorporate the former amusement park's iconic Ferris wheel and historic carousel, saving them both.

We are getting a look at renderings of what could become of the beloved Gillian's Wonderland Pier in Ocean City, New Jersey.

Mita’s company, ICONA Resorts, already has upscale hotels in Avalon, Cape May and Diamond Beach.

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